DevOps for non-techies: complex concepts in plain language

DevOps for non-techies: complex concepts in plain language

< Back to all Posts

Published:

If you’re involved in software development in any capacity – whether as a Software Engineer, Product Manager, or Salesperson – you’ve likely heard the term “DevOps.” Currently, over 80% of companies practise DevOps, with adoption expected to reach 94% by the end of this year. But why is it so popular, and how does it improve on previous approaches?

Let’s start by defining DevOps. DevOps is all about bringing Development and Operations teams closer together to work more efficiently and deliver high-quality products faster. Traditionally, Dev teams would spend months on a project in isolation, only passing it to Ops when it was ‘done.’ Ops then had to figure out the setup and deployment from scratch, which caused delays and made it hard to adapt to customer feedback. By the time the product launched, it often missed the mark because customer needs or market conditions had already changed. DevOps solves this by focusing on collaboration and speed, so teams can deliver better results, faster.

Now, imagine a world where we could release updates in weeks, gather feedback almost instantly, and deploy software in minutes. That’s the promise of DevOps. It builds on ideas from the Agile Manifesto, which emerged in 2001 with principles like smaller work batches, frequent delivery, and team collaboration. But Agile alone wasn’t enough to bridge the gap between development and operations. It wasn’t until 2009, when Patrick Debois organised the first DevOps Days conference, that the movement truly took off. His frustration with the inefficiencies of the old ways sparked a global shift toward smoother, faster delivery – aligned with Agile values but with operations fully integrated into the process.

So, how does this culture translate into real-world practices? At its core, DevOps is about three things: Automation, Continuous Integration, and Scaling. In this article, I’ll dive into each of these practices, exploring what they mean and how they’re transforming the way software gets built and delivered.

Whether you’re technical or not, understanding DevOps will help you appreciate how modern software teams deliver value faster and with more agility than ever before. Let’s dive in…

Automation

Automation is at the core of what makes DevOps so powerful. It’s all about replacing those time-consuming, repetitive tasks – whether in development or operations – with software that can do the job faster, more consistently, and without human error. For me, it’s one of the most exciting aspects of DevOps because it’s not just about efficiency, it’s about reliability and making life easier for everyone involved.

Automation starts right at the code level. Let’s say a developer updates the code. With automated testing, unit, integration, and end-to-end tests run immediately, without anyone needing to lift a finger. This gives developers instant feedback – so they know right away if something works or if they’ve accidentally broken something. When those tests pass, automation takes over again, kicking off steps like packaging and deployment. No waiting for approvals, no delays – just smooth, seamless progress.

But automation doesn’t stop there. It’s a game-changer for infrastructure too. Using tools from platforms like AWS, Azure, or Google Cloud, teams can write scripts to provision resources on demand. Need to spin up a new server, deploy updates, or shut down an old instance? It can all happen in minutes. The best part? It’s all handled automatically while keeping everything running smoothly for users.

For me, automation is about creating systems that don’t just work but work better. It takes the pressure off teams, keeps processes consistent, and makes sure we’re always moving forward. And that’s what makes it such an essential part of DevOps.

Continuous Integration

Continuous Integration (CI) is one of those DevOps practices that, once you’ve experienced it, you can’t imagine working without it. At its core, CI is about making small, frequent code changes and integrating them into a shared repository – so you can catch and fix issues early before they snowball into bigger problems.

Here’s how it works: every time a developer updates the code, a series of automated tests kick in to make sure the changes don’t break anything. These tests act as a safety net, providing rapid feedback on whether the new code works or if something needs to be fixed. For me, this is one of the most powerful aspects of CI – it helps teams stay agile and gives developers confidence that their changes are stable before moving further down the pipeline.

But CI isn’t just about testing, it’s also about fostering collaboration and consistency. By regularly merging small changes, teams avoid the dreaded “integration chaos” that happens when isolated branches pile up and clash at the last minute. Instead, the shared repository is always up to date, keeping everyone on the same page.

What I love about CI is how it keeps things flowing smoothly. It’s not just about finding bugs faster (though that’s a big win), it’s about building a culture of teamwork and alignment. With CI, developers can focus on what they do best – writing great code – while the process takes care of the rest.

For me, CI is all about keeping things simple, efficient, and collaborative, which is why it’s such an essential piece of the DevOps puzzle.

Scaling

Once Continuous Integration (CI) has done its job and code is ready to go, the next step is deployment. But here’s the tricky part, how do you make sure your application can handle fluctuating demand? What if traffic drops during a holiday, leaving resources sitting idle? Or what if there’s a sudden surge, like during a big sale, and your system can’t keep up? This is where scaling comes in – a critical piece of the DevOps puzzle.

Scaling can be implemented in two main ways: horizontally or vertically.

  • Horizontally: horizontal scaling, or “scaling out,” involves adding more server instances to distribute the workload. This approach enhances reliability and fault tolerance because if one server fails, others can continue handling traffic, reducing the risk of system-wide failures.
  • Vertically: vertical scaling, or “scaling up,” increases the capacity of existing servers by adding more CPU power, memory, or storage. Vertical scaling is beneficial for applications that run best on single, more powerful servers. However, it has hardware-based limits, making it less adaptable in environments with frequent load changes.

In a DevOps environment, scaling isn’t just reactive; it’s automated. Using AutoScaling policies, teams can monitor key metrics like CPU usage and request rates. When demand spikes, new resources are automatically added, and when demand drops, resources scale down – all without anyone needing to step in. It’s real-time adaptability that optimises both performance and costs.

For me, scaling is one of the most practical examples of why DevOps is so effective. It’s not just about keeping systems running – it’s about doing it in a way that’s efficient, reliable, and completely hands-off. This kind of adaptability means you’re always ready, whether traffic surges or slows down, and your customers always get the seamless experience they expect.

Scaling isn’t just a technical process, it’s a promise to deliver, no matter what. And that’s what makes it so essential in today’s fast-paced, customer-focused world.

Why DevOps Matters

Today, DevOps practices have become essential for modern software development. They empower teams to deliver high-quality products faster while staying flexible and responsive to customer needs. It’s this combination of speed and adaptability that makes DevOps such a crucial approach in a world where expectations are constantly shifting.

By reducing manual effort, streamlining releases, and maintaining consistent performance, DevOps creates a smoother workflow for everyone involved in the product lifecycle. It enables teams to innovate and tackle challenges with confidence, helping businesses stay ahead in a fast-moving market.

I hope breaking these concepts down has been helpful for you. If you’d like to explore DevOps further or have any questions, feel free to connect with me on LinkedIn. I’d love to chat and share more insights!

Thanks – Abdul


Ready to bring the efficiency of DevOps to your business?

Signable’s eSignature solution helps automate your workflows, improve collaboration, and save time – making your processes smarter and faster. Discover how Signable can support your business today.

Abdul-Latif Amadu, Devops Engineer at Signable sat at laptop smiling in distance with phone half raised.
Abdul-Latif Amadu
DevOps Engineer

Abdul is a DevOps engineer with a growing expertise in streamlining software development processes and enhancing team collaboration. With over 10 years in the tech industry, Abdul is building on his solid background in development to implement automation and scaling strategies that drive efficiency and innovation. Passionate about his craft, he thrives on finding practical solutions to complex challenges in software development. In his spare time he enjoys quality time with friends and family, playing tennis, and diving into his favourite sci-fi movies.